Motorola Solutions, a division of Motorola Home, is betting big on digital video recording, and it’s spending a lot of money to do it. If you’re in the market for a digital video recorder, you’re probably going to be surprised to learn that there’s already a pretty good choice available from Motorola. Motorola Solutions is giving away its Digital Video Recorder (DVR) system as a service, and it’s undercutting its competitive offerings by as much as $500. For a limited time, Motorola Solutions is offering a DVR service for free, but it looks like a pretty good deal. If you’re the type of person who enjoys recording video, you’ll probably
The company has invested in two technologies that will help it increase its presence in the security industry.
Motorola Solutions is the global leader in body worn video, providing its customers with both body worn cameras and related video analytics. But it is also a market leader in another, perhaps more valuable metric: market share. The company has been growing its revenues at a rapid rate over the past few years, with a strong focus on MOBY (mobility, operations, and facilitation) solutions.
Motorola Solutions Inc. intends to further invest in the development of portable cameras and other surveillance products to strengthen its presence in this sector. The Chicago-based company, which was founded in 2011 when cellphone maker Motorola Inc. split into two companies, will begin making and selling cameras in 2019. In the same year, the company strengthened its credibility in this segment by acquiring WatchGuard Inc. and Edesix Ltd, which manufacture body cameras for law enforcement in the US and Europe respectively. Financial Director Jason Winkler. plays a key role in efforts to develop the video security industry, including providing more capital for research and development. We have decided to increase our investments to support planned growth, said Winkler, who joined Motorola in 2001 and was named CFO last July. Video security and analytics are Motorola Solutions’ fastest growing business. In 2020, revenues rose to $927 million, up 30.7% from the previous year. The company expects CCTV sales to rise again this year, this time by more than 20%, thanks to large orders from governments and companies such as construction and real estate firms.
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The Morning Herald offers daily corporate finance news and analysis from the CFO Journal team. However, two-way radios remain Motorola Solutions’ dominant category, accounting for about 81% of its $7.4 billion in sales last year. Research and development expenditures were $686 million in 2020, down 0.1% from the prior year. Still, the company plans to spend about $746 million on research and development this year, according to a company spokeswoman, nearly half of which will go to its video security and software business. Motorola Solutions, which has its own factories but also purchases from external suppliers, competes with the following companies Axon Enterprise Inc, the company that developed the stun gun. Axon, headquartered in Scottsdale, Arizona, dominates the body camera market in the United States. 
Jason Winkler, CFO of Motorola Solutions.
Photo: Motorola solutions Nevertheless, Motorola Solutions is acquiring new customers in the United States and other countries. It recently won new contracts with the Nashville Police Department and the Illinois State Police. Last month, the company announced that the French Interior Ministry would install 30,000 of its body cameras on national and military police officers. It’s an uphill battle in this area right now. The market for wearable body cameras … Competition remains fierce because barriers to entry are low and new competitors are entering the market every day, rival Axon said in a statement this week. The market for body cameras is tough, but Motorola Solutions could combine its products with car cameras or radios to gain a foothold in the market, said Matthew Jones, head of credit at Moody’s Investors Service. The deal itself is not a win-win situation, he said. They’ll have to play a little differently if they don’t lead by a large margin. Please email Mark Maurer at [email protected]. Copyright ©2020 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8 Published on the 4th. June 2021 in a print publication titled Motorola Solutions invests in cameras.The body camera market is hot. The market research firm eMarketer estimates the global market for wearable cameras will grow to $2.8 billion by 2021, up from $1.6 billion in 2016. Police agencies are taking note. The number of agencies in the United States using body cameras has skyrocketed over the past five years, according to a report by The American Civil Liberties Union.. Read more about axon stock and let us know what you think.
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